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Sua tese de doutorado “Memória e Verdade em La Douleur de Marguerite Duras” foi indicada para os prêmios Tese Destaque USP – 2018 e CAPES Tese – 2018. Atualmente é Coordenadora do curso de direito na Universidade Anhembi Morumbi, campus Paulista; Professora do curso de direito da Universidade São Judas Tadeu; pesquisadora do grupo \"Violência em Tempos Sombrios\" (NEV-USP) e atua como advogada em consultorias na área de direitos humanos.\u003C\u002Fp>","prof.lauramascaro@animaeducacao.com.br",[],"Paulista, Vila Olímpia, Paulista, Mooca, Mooca","EAD, Live, Presencial, Semipresencial",{"area":148,"name":149,"description":150,"email":151,"photo":152,"turn":5,"units":153,"modalities":154},"Gestão & Negócios, Negócios, administração e direito","Macir Bernardo","\u003Cp>Doutor em Engenharia da Produção POLI - USP; Mestre em Ciências da Comunicação ECA USP; Graduação em Comunicação Social - Universidade Metodista de São Paulo; Pós-graduação em Marketing - ESPM; MBA - Fundação Dom Cabral (FDC) e Post MBA - Kellogg School of Management. Atuou como profissional das áreas de marketing e estratégia em diversas multinacionais entre elas: Grupo Amesp Saúde, Grupo Abril, Valmet Tratores, Metal Leve e Cofap entre outros. Gerenciou a área de Novos Negócios da Graber Holding, onde desenvolveu várias startups nas áreas da saúde, tecnologia, segurança, autopeças etc. Implantou e gerenciou a Divisão de Marketing e Negócios da Faculdade de Medicina Santa Casa, desenvolvendo projetos sociais e captação de recursos para a instituição. \u003C\u002Fp>\u003Cp>Atualmente é coordenador dos cursos de Gestão e Negócios e também do Núcleo Integrado de Inovação da Universidade Anhembi Morumbi além de realizar atividades de consultoria e docência (ECA, POLI e ESALQ - USP etc) nas áreas de Marketing, Estratégia de Negócios e Design e Engenharia de Serviços. Em relação à produção científica, desenvolve projeto de pesquisa (pós-doc) nas áreas de inovação e design de experiência em serviços. É co-autor do livro Gestão da Comunicação e Marketing (capítulo que aborda Logística estratégica e operações de serviços) publicado em 2007 (3. Ed. Janeiro-2021).\u003C\u002Fp>","macir.oliveira@animaeducacao.com.br",[],"Paulista, Mooca, Mooca, Paulista, Vila Olímpia","EAD, Presencial, Semipresencial",{"area":156,"name":157,"description":158,"email":159,"photo":160,"turn":5,"units":50,"modalities":88},"Computação e Tecnologias da Informação e Comunicação (TIC), Gestão & Negócios, Negócios, administração e direito","Constantino Americo Palacios Picco","\u003Cp>Graduado em Administração de Empresas e Marketing, Mestre em Ciência e Tecnologia, com especializações em Gestão de Cursos EAD, Gestão de Pessoas, Gestão Empresarial e Gestão de Projetos. Possui mais de 30 anos de experiência em administração, marketing e educação, atuando como docente presencial e EAD em graduação e pós-graduação. Foi Coordenador Regional de Pós-Graduação da Platos Edu e atualmente é Coordenador Acadêmico dos cursos de Gestão e Negócios da Universidade Anhembi Morumbi – São José dos Campos, liderando projetos de integração entre universidade e empresas. Também atua como consultor empresarial e colaborador de startup no Parque Tecnológico de São José dos Campos.\u003C\u002Fp>","constatino.picco@animaeducacao.com.br",[],{"area":148,"name":162,"description":163,"email":164,"photo":165,"turn":5,"units":166,"modalities":88},"Renato Alonso Mian","\u003Cp>Jornalista | Docente | Palestrante | Consultor | Atuante nos setores de Educação, Saúde e Negócios, dedicado a auxiliar estudantes do Ensino Médio na seleção de profissões e ao desenvolvimento de equipes de trabalho nas empresas, por meio de atividades como cursos, palestras e treinamentos tanto presenciais quanto online.Professor e Orientador de projetos de extensão (Estágio, Atividades Complementares e Squads - Hub de Inovação) na área de Gestão Negócios, na Universidade Anhembi Morumbi, com participação nos cursos de Graduação e Pós-Graduação, nas modalidades presenciais, semi e EAD. Orientador de Trabalhos de Conclusão de Curso (MBA - Esalq).Mestre em Processos Comunicacionais (Comunicação Social) pela Universidade Metodista de São Paulo (2008), Pós-Graduado em Marketing pela Universidade Metodista de São Paulo (2003), Graduado em Comunicação Social (Jornalismo) pela Universidade Bandeirantes de São Paulo (1999) e Letras (Português-Espanhol) pela Universidade Paulista (2014). Graduando em Psicologia pela Universidade Anhembi Morumbi (término previsto para 2026).Destaques para os trabalhos realizados no segmento de serviços e no mercado automotivo de luxo, abrangendo estratégias de marketing online e offline, consultoria de comunicação para empresas de diversos portes e setores, incluindo multinacional alemã na área metalúrgica. Além de experiências em administração e gestão de limpeza urbana nos setores de comércio, meio ambiente e tecnologia.\u003C\u002Fp>","renato.mian@ulife.com.br",[],"Vila Olímpia, Mooca, Paulista, Mooca, Paulista",[],[169,256,260,264,268],{"unit":5,"modality":5,"pole":5,"title":5,"title_unique":170,"curriculum_file":171,"items":172},"Padrão","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002Fc0431f88-9c0a-4a1d-8459-fa89cf6c9214.pdf",[173,178,182,187,192,197,202,207,212,217,223,228,232,237,243,248,253],{"curricular_unit":174,"order":4},{"title":175,"description":176,"duration":177},"Aspectos humanos e socioculturais","A Unidade Curricular explora diferenças individuais no ambiente de trabalho, abrangendo temas como personalidade, atitudes, motivação e emoções. Foca na cultura organizacional, liderança, gestão de pessoas, recrutamento e seleção, além de compliance e governança nas relações de trabalho, com ênfase no planejamento estratégico de recursos humanos.","160.0",{"curricular_unit":179,"order":181},{"title":180,"description":5,"duration":5},"Core curriculum",2,{"curricular_unit":183,"order":186},{"title":184,"description":185,"duration":177},"Estruturas e ambientes das organizações","Nesta Unidade Curricular, você irá explorar a cultura organizacional e como ela sustenta o sucesso das empresas. Aprenderá sobre empreendedorismo, modelos de negócios e a importância da comunicação no ambiente corporativo. Além disso, mergulhará no direito empresarial e nos diversos tipos de sociedades.",3,{"curricular_unit":188,"order":191},{"title":189,"description":190,"duration":177},"Ética, valores e cultura organizacional","Neste texto, você vai descobrir como os princípios éticos moldam o comportamento nas empresas e a importância da responsabilidade social. Vamos debater sobre valores fundamentais, a influência da cultura no ambiente de trabalho e como tudo isso contribui para um futuro sustentável.",4,{"curricular_unit":193,"order":196},{"title":194,"description":195,"duration":177},"Fundamentos econômicos","Você entenderá como as decisões de compra e venda afetam a economia, explorando temas como elasticidade e maximização de lucros. 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Com ferramentas práticas, como estatísticas e gestão do conhecimento, você descobrirá como a informação e a comunicação são essenciais para decisões eficazes.",9,{"curricular_unit":218,"order":222},{"title":219,"description":220,"duration":221},"Vida & Carreira","Na UC que explora a identidade e o autoconhecimento, você irá desenvolver competências socioemocionais essenciais, aprenderá sobre equilíbrio nas diversas dimensões da vida e refletirá sobre seus valores e talentos. Além disso, a Unidade Curricular aborda ética, cidadania e a diversidade cultural, preparando você para um futuro promissor e engajado na sociedade.","60.0",10,{"curricular_unit":224,"order":227},{"title":225,"description":226,"duration":177},"Análise de dados e big data","Na UC de Comunicação e Dados, você vai explorar Álgebra Linear e Estatística, essenciais para entender o universo dos dados. Aprenderá sobre Data Science, Big Data e Inteligência Artificial, além de como coletar e analisar informações nas redes sociais. Prepare-se para transformar dados em insights valiosos e impactar decisões.",11,{"curricular_unit":229,"order":8},{"title":230,"description":231,"duration":177},"Gestão comercial","Nesta UC, você vai explorar tudo, desde como conquistar clientes até estratégias de fidelização. Aprenda a influenciar decisões de compra, a usar ferramentas digitais e a gerenciar equipes de vendas. Compreender o comportamento do consumidor e suas necessidades é essencial para o sucesso.",{"curricular_unit":233,"order":236},{"title":234,"description":235,"duration":177},"Experiências nas relações de consumo","Nesta Unidade Curricular, você irá explorar estratégias que atraem e conquistam consumidores, entendendo o processo de compra e os fatores que o influenciam. 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Central de Estágios conecta você às melhores oportunidades para desenvolver suas habilidades e iniciar sua trajetória profissional com sucesso.\u003C\u002Fp>\u003C\u002Fbody>\u003C\u002Fhtml>",[960],"d89c1f00-af11-476e-9a68-4af77f755aeb",{"id":962,"scholarship_financing":963,"title":965,"highlight":967,"logo_partner":5,"slug":979,"description":957,"short_description":980,"order":361,"active":41,"institution":8,"tags":981},142,{"id":964,"title":965,"machine_name":966},"106f0c19-51d4-4e91-ba95-262d28d7c12d","Iniciação Científica","iniciacao",{"id":968,"title":969,"file":969,"alt":970,"description":971,"variations":972},39852,"https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F54708ca7-be0e-4415-a736-8bc5cfeb383a.webp","Estudante de graduação em laboratório de saúde com jaleco branco","iniciacao card 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Anhembi Morumbi também te ajuda!\u003C\u002Fp>",[874],{"id":1023,"scholarship_financing":1024,"title":1026,"highlight":1027,"logo_partner":5,"slug":1033,"description":1034,"short_description":1035,"order":361,"active":41,"institution":8,"tags":1036},176,{"id":1025,"title":1026,"machine_name":1026},"189873f9-52e3-4908-88de-f554c9b71bb7","Prospere Ânima",{"id":1028,"title":1029,"file":1030,"alt":1031,"description":88,"variations":1032},52693,"Conheça o programa PROSPERE e potencialize sua jornada acadêmica e profissional com foco no sucesso e desenvolvimento de carreira","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F11345894-71e5-4439-804a-5837c42162cb.webp","Jovem estudante com óculos segurando cadernos com o texto PROSPERE em destaque",{},"prospere","\u003Chtml>\u003Chead>\u003C\u002Fhead>\u003Cbody>\u003Cp>Programa que concede até 100% de bolsa na graduação e experiência profissional na Ânima 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Tudo o que você precisa saber em um só lugar!",[],[],{"cta":1049},"True",{"order":4,"title":427,"size":366,"components":1051},[1052],{"title":1053,"subtitle":88,"legend":88,"description":88,"order":361,"type":432,"content_type":433,"images":1054,"videos":1055,"data":1056},"faq",[],[],[1057],{"title":1058,"machine_name":1059,"published_at":5,"unpublished_at":5,"created_at":1060,"updated_at":1061,"active":41,"items":1062,"image":5,"homologated_version":5},"faq-Marketing (Bacharelado)-uam","faq-marketing-bacharelado-uam","2025-07-11T17:29:32.664925-03:00","2025-08-22T18:15:24.320905-03:00",[1063,1069,1075,1081,1087,1093,1099,1105,1111,1117],{"question":1064,"answer":1065,"published_at":5,"unpublished_at":5,"created_at":1066,"updated_at":1067,"active":41,"media":5,"configs":1068,"image":5,"image_tablet":5,"image_mobile":5},"A Anhembi Morumbi possui espaços para a prática em Marketing?","Sim. 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vidas.",[],"\u002Fbolsas-e-financiamentos\u002Fprospere\u002F","2026-03-05T10:58:38.702464-03:00","2026-03-05T10:58:38.702481-03:00",[],{"id":1944,"title":1945,"description":1946,"image":1947,"path":1948,"order":206,"page":5,"external_link":278,"url":5,"active":41,"cta":5,"level":181,"published_at":5,"unpublished_at":5,"created_at":1949,"updated_at":1950,"children":1951},"85a5d1f5-8581-4425-b7db-015601d9c68c","Ficou Fácil","O empurrão que faltava para você transformar o seu futuro.",[],"\u002Fbolsas-e-financiamentos\u002Fficou-facil\u002F","2026-06-25T17:49:12.667450-03:00","2026-06-25T17:49:12.667468-03:00",[],{"id":1953,"title":1954,"description":1955,"image":1956,"path":1957,"order":201,"page":5,"external_link":278,"url":5,"active":41,"cta":5,"level":4,"published_at":5,"unpublished_at":5,"created_at":1958,"updated_at":1959,"children":1960},"8abea7e7-5f2e-4bfa-8e5d-336532a62197","Sou Candidato","Tudo o que você precisa saber para ser candidato na 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